Most businesses appreciate the importance of having some degree of Internet presence, whether it be a means of promoting their business or as a way to enable clients to interact with them. But how many companies know whether their website is performing? And how many know if clients can find their web site and, if they do, how long they stay there?

The fact is that there is so much more to a successful Internet strategy than just putting up a pretty website and, as a consequence, these are just a few questions that any sensible business that wants to see a real return on its investment should be asking itself. And that's where services of WSI eBusiness Guru come into their own.

WSI eBusiness Guru is part of WSI, a worldwide company based in Toronto which stands for We Simplify the Internet. Nick Draycott is MD of WSI eBusiness Guru Ltd, a company that uses the global resources of WSI to provide Internet solutions for companies in this region.

Explaining how eBusiness Guru works, he says: "Everything starts with an IBA - Internet Business Analysis. The IBA is a carefully structured process that involves a root and branch analysis of a client's business from an Internet perspective, irrespective of whether there is an existing web site or not. What the IBA often reveals is not only how a well designed and managed Internet presence can increase turnover, but more surprisingly, how much potential the Internet provides for cost savings within a business. The accepted wisdom is that every pound saved at the back end is the equivalent of getting seven in at the front end.

"At WSI eBusiness Guru we see our role as helping our clients on an ongoing basis to exploit the huge potential that the Internet provides to grow their businesses, so that our success is inextricably linked to theirs."

Concludes Nick: "Comforting though it is for my clients to know that, as part of the WSI group, we are providing them with the very best in terms of design, technology and functionality, what really matters is how we help them to ensure that their Internet Solution represents a measurable and ongoing Return On Investment - in short, how does it impact the bottom line?"

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